Chapa Design is a Madison, Wisconsin based company offering corporate identity, web design and print design for corporations and organizations nation-wide.
LISTEN: Listening is a generous gift we offer one another. We start with a big eared interview that captures simple sketches of your history, values and ideas. This is your personal watermark, an imprint that wants to make a public impression. Hearing the heart and soul of your journey and visualizing what makes you unique.

THINK: Thinking requires bridging both sides of the brain. Intuitive and strategic solutions conversationally take shape as generous listening continues, creating the open space of innovation between client and designer.

DESIGN: Designing is the art of translating your aesthetic and style into visuals that fluently speak of who you are and what you’re about. We can create a culture that is seen and felt by everyone who encounters the media mural of your public identity.
I am a California boy now planted in the mid-west. I grew up in the small town of Orange Cove, California with no streetlights or fast food restaurants. My passions in painting and drawing led me to the Bay area to attend San Jose State University where I studied Pictorial Arts & Graphic Design. While in school, I was hired as a freelancer by Silicon Valley corporations, and also spent time on staff as a designer for a firm in San Jose. Since moving to Wisconsin five years ago, I’ve been working for a local Middleton, Wisconsin manufacturing company as their In-house designer and Art Director. My interests span from typical techy gadgets to fine art, but you can also find me with my plastic mug at Capital Brewery. My wife Brie and I are opposites that attracted; she is the Left Brain (Math Major), I’m the Right Brain (Art Major). Together we make a well-balanced team.
Gerardo Chapa
(a.k.a Jerry):