Services: Logo Design, Web Design, Print Design, Signage

Capital Brewery

Capital Brewery is located in Middleton Wisconsin it has been at the forefront of the dynamic craft beer scene for decades. From rich tasting German beers to new styles that please a variety of people; they are always experimenting with new tastes while still embracing Wisconsin's brewing heritage.


We partnered with Capital Brewery in developing a new brand identity system which included: beer label direction, beer label design, signage, packaging, print ads, digital ads, social marketing graphics, and much more. Our focus was developing the overall strategy for the brand identity and developing all the graphics for the project. Keeping that idea, we looked at the 25 year history to continue with the German Lagger style while still updating the brand identity and look.
listen • think • design