Capital Brewery

Capital Brewery is located in Middleton Wisconsin it has been at the forefront of the dynamic craft beer scene for decades. From rich tasting German beers to new styles that please a variety of people; they are always experimenting with new tastes while still embracing Wisconsin's brewing heritage.


Madison Capital Brewery wanted a new packaging design that still showed the importance of the historic elements, but gave the capitol an updated look. Chapa worked to create a uniform package to work with most annual and seasonal lines of beer. This not only helps with strengthen the brand, but it also is more cost effective. Chapa created a new can design that was updated with a current label that was able to add to the brand identity.
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